Military
U.S. Army · 12B Combat Engineer · Airborne
Two combat deployments to Afghanistan. Texas Soldier of the Year, 2012. The discipline, accountability, and mission-first mindset from my service is the backbone of everything I build and coach.
Founder · PetroFit · Combat Veteran
Nick Burns.
I'm a combat veteran, husband, father of four, and the founder of PetroFit — a performance coaching program built exclusively for executives and leaders across the energy industry who are winning at work and losing ground physically, mentally, and at home.
I built PetroFit because I've lived the pressure these leaders face. I help energy executives stop paying the cost of pushing health to the back of the line.
Midland, Texas
2,900+
Clients Coached
2x
Combat Deployments
4
Father Of Four
2019
Founded · 7 Years In Business
My Background
Not an outsider looking in.
Combat. Strategy consulting at Deloitte. Data science at Chevron. Building PetroFit from the ground up. Every step shaped how I coach the leaders of this industry.
Education
University of Houston · Texas Tech University
Strategy & consulting at Deloitte (Oil & Gas practice). Data Science at Chevron. I understand the energy industry from the inside — the deal cycles, the field pressures, the travel, the board rooms.
PetroFit
Founded & Grown to ~2,900 Clients
Rebranded to PetroFit in 2022 and repositioned to serve exclusively energy executives and senior leaders across Texas and the broader energy industry. Where I can do my best work.
Personal
Husband. Father of Four. Texan.
My personal schedule mirrors my clients' — chaotic, demanding, travel-heavy, ownership pressures. Faith is a genuine thread in how I lead and coach, not a marketing angle.
The Problem I Solve
High performers at work. Under-performing in their health.
The standard excuses — no time, too much travel, client dinners, demanding schedules — are real. But they're also solvable.
Most leaders I work with have already tried personal trainers, gym memberships, or generic nutrition programs. Those don't work for them because they were never built for them. A field-worker program can't survive a 14-day offshore rotation. A gym routine collapses under a 3-city travel week. A calorie-restriction diet falls apart at a client dinner in Houston.
I built PetroFit to survive the energy executive's actual life — not a fictional version of it.
Built On Systems
Everything we do runs on systems.
The same systems that run your career or business are the systems that have to run your health. If a workout plan or a meal plan was all it took, every executive would already have a six pack and never miss a workout. They don't — because plans aren't systems.
Plans break under pressure. Systems hold. Travel weeks, board meetings, field rotations, client dinners, kids' schedules — the system absorbs all of it and keeps producing results.
That's how you stay in this for the next 20 to 30 years. That's how you build a legacy your family actually inherits — not just a paycheck, but a leader who's still strong, still present, and still in the fight at home and at work.
We don't sell workouts or diets. We build the systems that make them stick.
The PetroFit Program
The four pillars. How the program works.
01
Lifestyle Assessment & Systems Analysis
We start by auditing your life — not just your fitness. Schedule patterns, travel frequency, stress load, sleep quality, relational health, and professional demands. We build around your actual reality, not an idealized version of it.
02
Customized Flexible Nutrition & Training
90% of results come from nutrition. A flexible system that travels with you — protein anchoring, hydration protocols, gas station and airport strategies, and social event playbooks so client dinners don't derail progress. Training is consistent whether you're in a full gym, a hotel room, or a field location.
03
Community, Knowledge & Resources
Access to a private community of ~150 energy leaders, industry-specific playbooks, and education modules: Travel Nutrition Playbook, Social Events & Client Dinners Playbook, Field Nutrition Cheat Sheet, Body Recomp Blueprint, and the FUEL Guide.
04
Coaching Team Accountability
You don't work with a generic fitness coach. You work with a team that understands performance, accountability, and what it means to operate under pressure. Weekly check-ins, data-driven tracking, and a team that holds the standard.
The Podcast
All Episodes The Nick Burns Show.
My podcast — unfiltered conversations on health, performance, leadership, and faith, built for the leaders running the energy industry. New episode every week.
Warrior Ranch · Giving Back
For the men who came home carrying it.
I'm also the President of Warrior Ranch, a veteran non-profit built for the men who came home with wounds that don't show on the outside. Every quarter, we open our 1,000-acre West Texas ranch to a small group of PTSD veterans for a full week — ranch operations, equestrian therapy, brotherhood, and whole-body wellness. Completely removed from the noise of civilian life.
My service didn't end when I left the Army. The ranch is the proof.
Ranch Operations
Equestrian Therapy
Brotherhood
Whole-Body Wellness
Work With Us
Ready to stop paying the cost?
PetroFit is a 6-month performance coaching engagement for energy executives. Schedule-proof and nutrition-first. Let's talk.